Revealing Our Rebranding!

With the launch of Thread, our textiles line, we knew it was time to rebrand. The journey to crafting a sophisticated and cohesive brand was a dream come true!

Our rebrand vision was centered around blending timeless luxury with elegance and warmth. We worked with a French Designer to craft our new brand! The goal was a crisp and clean French aesthetic. Our designer was incredible to work with. Client experience is something we value highly at Eden & Co and working with our Brand Designer made it clear just how important the client experience truly is. There is no buyer’s remorse or frustration when you work with a company that communicates expectations and timelines, values client ideas and vision, and is willing to put in the work to bring to life what the client can’t quite put into words.

The Thread logo is absolutely our favorite! The play on a needle and thread through the H and R is very clever yet classy. The Thread logo led the design of this rebranding. Our designers’ initial concept for the Thread logo was the winner and we wanted the Eden & Co logo and the rest of the branding to be cohesive with the Thread logo that we loved so much. We did more than 3 rounds of revisions because it wasn’t quite right. Our designer brought Eden’s vision to life with her patience and attention to detail.

Rebranding was step one in our process to launch Thread. We are still ironing out the final details. We can hardly wait for the Grand Reveal! Stay tuned so you can be the first to know...

Ready to start your next project? Let us show you how well we take of our clients and make your vision, a reality! Schedule a consultation today!

XOXO, 

Baylee Dymock