LIFEWAVE REVEAL
Designing the Future: A Bold, Modern, Experience Center
When tasked with designing a space that combines the modern and futuristic with the essence of science and nature, I knew this project would push creative boundaries. It was a completely new direction for me—blending sleek, futuristic design elements with natural, organic touches. Working closely with the marketing and design teams, we ensured that every detail aligned with the brand's identity. From the fonts to the overall ambiance, we made sure every corner stayed true to its core values.
Inspiration: The World of Iron Man Meets Science
A significant source of inspiration for this project came from none other than Tony Stark’s home and lifestyle. The sleek, high-tech world of Iron Man served as the perfect muse for blending modernity with futuristic design. The goal was to create a space that not only reflected cutting-edge technology but also captured the core principles of science and nature—key values that resonate with the company.
The design features clean, sharp lines and bold curves, with an emphasis on stark white tones. White, to us, symbolizes cleanliness, precision, and the world of science, leading visitors seamlessly into an experience center that feels unlike anything else in Utah. (If you're local, definitely ask for a tour—you won’t want to miss it!)
Entering the Space: A Custom Welcome
As you step off the elevator, you're immediately greeted by a stunning custom logo wall. This unique piece was locally crafted by artisans, featuring micro-perforations designed to mimic a world map. The design symbolizes the global reach of the brand, while the logo is integrated subtly into the pattern. It’s a perfect blend of artistic craftsmanship and brand identity, providing visitors with a sense of the company’s vast presence around the world.
The Curved Quartz Desk: A Challenge in Design and Craftsmanship
As you move deeper into the space, the most striking feature is the hand-crafted curved quartz reception desk. Curved quartz is notoriously difficult to work with, and our artisans put in weeks of painstaking work to grind the material to perfection. The result is a smooth, spaceship-like curve that transports visitors into a world of innovation. Every curve, every line, was designed to create a sense of fluidity and motion, as if you were stepping into the future itself.
The flooring and ceiling lights echo these curves, creating a sense of harmony throughout the space. One particularly striking element is a faux skylight, positioned front and center. This unique feature brings in a touch of natural light and enhances the modern yet organic feel of the design.
A Playful Selfie Wall and Breakroom
No design is complete without a touch of fun! We wanted to create a playful selfie wall that incorporates the brand’s colors and offers visitors a chance to engage with the space. This fun element provides the perfect backdrop for photos before entering the experience center, adding an interactive element to the visit.
The breakroom design, too, needed to reflect the playful energy of the company. After a long day, we wanted employees to have a space where they could unwind, enjoy a snack, and briefly escape the grind of their daily tasks. Bright colors, fun patterns, and comfortable seating make it a lively, inviting space to recharge.
Conclusion: A Future-Forward Design
This project was truly a unique experience for me—a perfect fusion of futuristic design and the natural elements that lie at the heart of the company. From the custom crafted details to the immersive experience, every corner of this space tells a story of innovation, craftsmanship, and brand identity. It’s a place where science and nature come together to create something that feels both advanced and human. If you're in Utah, make sure to book a tour and experience it firsthand!
XOXO,
Eden Stringham